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CHICAGO PRIDE 2025:
SMIRNOFF PARADE FLOAT
A long- time sponsor of the 2025 Chicago Pride Parade, Smirnoff's 2025 float featured an 11' tall Smirnoff bottle with their pride packaging, along with branded scenic elements and audio visual components.
ROLE
Production Designer/
Creative Concepting
EMPLOYER
L3DFX
DATE
MAY 2025- JUN 2025
My team was provided with design guidelines, and we were tasked with the creative concepting and production design of the float.
My role in this project was assisting in creative conception, as well as sole production designer.
Design Considerations Included:
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Maintenance of Branding IP
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Maintenance of Budget
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Quick Production Time
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Accessibility and accommodations for AV Components
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Quick set up/ strike time
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Structural Integrity and Safety
The final float design utilized 2x3 lumber subframing throughout the build, with composite board cladding with vinyl application.
The 11' bottle was fiberglass, with a lumber subframe.
Design Processes Included:
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CAD Modeling (Rhino 3D
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Master, Mold, and Assembly Design
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Audio- Visual Integration
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Export for CNC Machining and Graphic Production
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Production Drawings for Fiberglass, Carpentry, and Fabrication builds.
DEFINE.
IDEATE.
DESIGN.
BUILD.
IDEATE.
DESIGN.
BUILD.
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